Why Your Business Needs a Website

Male holding phone with website sitting on top

When it comes to building an online presence, many small business owners today might be operating under the assumption that social media is king. And in a lot of ways, that is true. But in a world of endless competition, there is something else you must consider when looking to generate more revenue and take your business to the next level: your very own website.

A social media presence alone is not enough.

A strong social media presence is now a standard component of most small businesses’ marketing efforts, so much so that many are foregoing building an actual website. Too often we see businesses using a Facebook page in place of their own domain. This is a critical mistake.

Why? People do not go to Facebook to search for a business, they go to Google. And they are often likely to overlook a business without a website. In fact, one study conducted by Weebly found that 56% of consumers do not trust a business without one.

Everyone is searching the internet to ensure they are getting the best deals. No matter your industry, you are going to be up against at least one other business that can offer the same (or similar) products or services as you. Trust that if you do not have a website, your competition will.

Consumers really do judge books by their covers.

If your cover does not exist, how can a consumer really know what your business is all about? A website not only gives you credibility but offers a fully realized brand presence and allows you to connect with your target market 24/7.

This means that you can’t just have a website; you must have a website that looks good and reflects your brand image. Your website should include eye-catching imagery, a modern layout (in both desktop and mobile), and clear-cut calls to action.

Once it is up and running, it’s important to keep your website up to date with new content such as blogs, news and alerts, new products, etc. To complete the picture of your business’s online persona, it is always a good idea to utilize tools such as Google My Business and Google Search Console.

We are living in the age of automation.

As business owners, we must accept that the way the world conducts business is changing, and people are finding more and more ways to bring their operations online. The onset of Covid-19 has only exacerbated this fact. Having a website is the simplest way to fast track your business into this modern era. 

A website can bring new functionality to your business, such as the ability to download product specification sheets, upload files such as pharmacy prescriptions, use a payment portal to take membership fees, book an appointment, etc. You can use your website as a virtual storefront, taking your customers from end to end of your sales funnel.

On top of all of that, a website can be used as a valuable marketing tool, from which you can mine key performance metrics that will help you grow your client base.

So, where to begin?

We understand that the task of actually building a website may seem daunting. And that is where we come in. At Web Design Centre, we offer a broad range of vital services to help you build and maintain your online presence, reach your target audience, and engage that audience.

Hiring a website professional to simply design your website is not good enough. You need a partner who truly understands your business, can suggest innovative functionality, and boost your website’s ranking on search engine result pages.

From concept through creation, we will be your partners in developing a website that showcases your brand successfully and offers you a better way to conduct your business. Get in touch today and see what we can do for you.

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